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Special printing industry opportunities and challenges discussion analysis

In recent years, with advances in printing technology and the growth in demand for various types of specialized, special printing to unprecedented development, permeated all areas of production, life, forming a huge market space. And diversity management, personalization, tailoring a strategic choice for many printing companies is that unique special printing technology has also become a printing Enterprise won an important magic weapon for active in the market. Special printing also known as universal printing, plastics, textiles, metals, glass, ceramics, printing on special print materials such as leather. Special printing is generally not available in print, will have an impact on all five senses elements into print, making them enhance their performance while able to play better as accidents of the print function. In other words, it is a means of improving prints extra value. Forward Research Institute recently released the 2012-2016, China's special printing industry market report on strategic planning and investment analysis shows that since in the 1970 of the 20th century, special printing to develop on a global scale. In the 1980 of the 20th century, the accelerated special printing materials, equipment, technology, research and development, specialty printing flexo printing, offset printing, gravure printing played an advantage in the competition.
ago, specialty printing is mainly used for magazines, POP, posters, DM advertising and other areas, the pace of development picking up. In magazines, for example, special printing on the covers and pages of advertising special processing, or improve the effectiveness of appendices, makes the use of customers increased. Today, special printing out of the print view, giving print a broad range, wallpaper of tentacles into the construction industry, ceramics, textile printing, printed circuit boards and many other areas of the semiconductor industry.
National Bureau of statistics show that in 2011, China's special printing industry achieved sales revenue of 170.146 billion yuan, an increase of 25.31%. The end of September, China's special printing industry assets totaled 178.859 billion trillion yuan, an increase of 14.68%; total profit to 15.186 billion yuan, an increase of 14.91% product sales profit of 26.978 billion yuan, an increase of 19.96%, development of the industry in good shape.
special printing industry has been developing rapidly in China, which has developed into a competitive industry. Domestic enterprises engaged in special printing, according to the Institute for prospective industries according to the data monitoring centre, as of September 2011, China's special printing enterprises above the designated size 2,336, mostly small and medium sized private printing companies, employing as many as 398,300.
at present, private enterprises in the industry have a strong competitive strength. In 2011, the total number of private enterprises in special printing industry companies number more than 60%, mainly concentrated in the East and South China regions, its proportion of sales revenue to industry sales as high as 40%.
at the same time, broad market space of China printing industry attracted many multinationals in China investment plans, increase marketing efforts and strive for market share. While domestic specialty printing equipment and technology also contributed to the rapid development of special printing enterprises in China, Shanghai zijiang Enterprise Group occurred in China, Shenzhen Jin Jia color group, and Shanghai Jielong industry group and other special printing industry big-name public companies, led the special printing industry rapid development.
forward industry Institute special printing industry researcher luojuan analysis think, special printing enterprise of fast development and the industry of good prospects, makes constantly has new of enterprise and multinational into domestic special printing industry, new enterprise of into will carved up special printing of market share, makes industry of competition more fierce, on existing enterprise of development also caused must of threat, its industry development opportunities and challenge coexistence. BACK